Frieze Seoul will take place at COEX, in the Gangnam district in the heart of Seoul from 2–5 September 2022. The new fair will demonstrate a shared commitment to celebrating the city’s thriving creative community.

Frieze Seoul will run alongside Kiaf SEOUL, South Korea’s leading art fair, which has showcased the best Korean galleries for the past 20 years. Together, the two events will bring galleries from across Asia and the rest of the world to Seoul, creating an unmissable week of activity for both local and international art audiences.

Seoul is a natural home for Frieze with its extraordinary artists, galleries, museums and collections. I am thrilled that it will be the location for our new fair, Frieze Seoul. We are honoured to be working alongside the Galleries Association of Korea in a spirit of collaboration that is right for our times. Together, we will create an unmissable week in Seoul that brings together galleries from all over the world and celebrates the city’s vibrant art scene. – Victoria Siddall, Board Director, Frieze

Frieze Seoul will feature approximately 100 galleries in the first year with a primary focus on contemporary art supplemented by a Frieze Masters section dedicated to art from antiquity through to the 20th century. Utilising the Frieze global network, world-class programming and civic engagement will be at the centre of Frieze Week in Seoul.

We are proud to announce the partnership with Frieze and we are excited to invite art enthusiasts around the world to Seoul. In a period of high public interest in the Korean art market, the collaboration between South Korea's largest art fair and Frieze will confirm Seoul as a hub of the global art market, and South Korea a major destination for the art market in Asia - Dal-Seung Hwang, the Chairman of Galleries Association of Korea