By refocusing the fair-going experience to solo-artist projects, VOLTA's New York edition promotes a deep exploration of the work of its invited participants and offers the opportunity for new discoveries. VOLTA showcases galleries — whether young or mature — that choose to work with the most exciting emerging artists. These galleries must maintain deeply meaningful connections with their artists and follow them throughout their careers. In turn, select galleries exhibit in the airy loft surroundings of VOLTA NY's SoHo venue, elevating their respective platforms for an experience mutually beneficial to fair visitors and the galleries alike.

VOLTA NY is a platform for challenging, often complimentary – and sometimes competing – ideas about contemporary art. The strict solo format gives the New York fair its unique character, which curators and collectors often compare favorably to experiencing a series of intense studio visits.