The fair was well-attended, driving strong sales across all sectors. Some booths even sold out completely! Highlights included:

- 128 exhibitors presenting works by over 400 photographers from across the globe, complemented by a hugely popular Public Programme featuring exhibitions, talks, tours, awards and book signings.- Strong sales in all sectors of the fair, with some dealers selling out entire booths.    Record numbers of VIP collectors visited this year, travelling from all over the world.    A Fair for all budgets with prices ranging from around £100,000 through to £100 on the lower end.- An inspirational mix of rare gems from the dawn of the medium alongside 20th century greats in the main fair to the powers of AI to fuse fantasy with memory; and cutting-edge photography from around the globe in the first edition of Discovery, curated by Charlotte Jansen.- The feminist focus of the inaugural ‘positions’ — a curated exhibition within Discovery that brings attention to unrepresented photographers — and a dazzling number of solo presentations by women throughout the Fair.- A regional focus on Turkey and perspectives of photographers coming from more than thirty countries across five continents underscored the Fair’s internationalism.- The public programme was once again a highlight of the Fair with our Master of Photography, acclaimed French photographer, Valérie Belin and her solo exhibition ‘Silent Stories’.- Under-represented people and places were the focus of works by ten incredible photographers in the exhibition ‘See/Change — Art Collection Deutsche Börse @25’ curated by Anne-Marie Beckmann and Renée Mussai.- Works from the dawn of photography through to today, with Robert Hershkowitz’s ‘The Magic Art of French Calotype’ celebrating the ground-breaking beauty achieved by the medium’s earliest practitioners.- ‘Shifting Horizons’ featured the trailblazing works by Coco Capitan, Letizia Le Fur and Rosie Marks, curated by Dani Matthews and presented by Belmond.- The Talks Programme led by Talks Partner Thames & Hudson was highly popular and included a group of acclaimed artists – including Joy Gregory and Martin Parr – with sold-out conversations in advance of the fair.- Charlie Tallott represented by New Dimension won the Photo London x Nikon Emerging Photographer Award; while the Nigerian artist Aisha Seriki, shown by Doyle Wham, won the People’s Choice Award.- The second edition of the Photo London x Hahnemühle Student Award was won by An Liu  from UAL London College of Communication; while Emi O’Connell  from UAL London College of Communication won the People’s Choice Award.- Tenth edition of the fair to take place 15 – 18 May 2025 (Preview Day 14 May).

Spreading from Somerset House’s iconic cobbled courtyard across four floors and three wings of the magnificent riverside venue — and spearheading a celebration of photography that extended far across the city, the ninth edition brought together artists, galleries, collectors, enthusiasts and experts — united through a love of photography — from all across the globe. With works spanning early prints from the dawn of photography, rare gems and iconic images from the 20th century through to pieces that push the boundaries and reflect on the issues of today, Photo London 2024 offered visitors an inspirational panorama of the medium that best defines our era.

Fair Founders Michael Benson and Fariba Farshad comment:

“This year’s edition of the Fair re-affirmed our global credentials. We were particularly thrilled to witness the re-emergence of US-based galleries (particularly those from New York) and to see a strong representation of galleries from France, Italy and Germany as well as from Turkey – a new territory for us. Furthermore, our year-round international collector outreach meant that we were able to welcome a record number of collectors on preview day. All of which resulted in strong sales, an exciting range of new clients for our exhibitors and many fascinating engagements for their artists. Work has already begun in building on this success as we look forward to our special tenth anniversary edition in 2025.

We’re hugely proud of the richness of the mix Photo London brings each year to Somerset House, which is both a tribute to the shape-shifting nature of photography and a reflection of the melting-pot energy of this great city.”

COLLECTORS AND THE VIP PROGRAMME

The fair was attended by more international collectors than ever before. With groups and individuals from major museums and institutions worldwide, including Tate, V&A, Serpentine Galleries, Institut Français (London), Fotomuseum (Antwerp),  George Eastman Museum (New York), New Museum (New York), High Museum of Art (Atlanta), Maison Européenee de la Photographie (Paris), Inter Gallery (Beijing), and MAMCO (Geneva), alongside welcoming VIPs from leading members’ clubs such as The Arts Club, Maison Estelle, The Cultivist and Velocity Black, alongside private client groups from Pictet, Citi Private Bank and TurkishBank.

The popular VIP Programme returned for 2024 with an exciting array of events that complemented the fair’s activities for our collectors. With 45 curated events taking place both on and off-site in close collaboration with our institutional and artistic partners and providing collectors with an exciting array of events to attend throughout the week.

Other VIP event highlights included: an exclusive first-glimpse of Fragile Beauty at the V&A, prior to public opening; a curator-led tour of Yoko Ono at Tate Modern; an artist-led salon and cocktail reception at House of KOKO members’ club; a studio visit with the iconic fashion photographer Nick Knight; and a special dinner for 120 VIP guests to celebrate artist Valérie Belin at the home of a major private collector.