Parallax AF is different from other artists’ fairs in that it is like a specialised exhibition. It is a serious platform for international and national artists to present their work to national and international dealers, art industry people, collectors, critics and buyers without commission charges. This also provides artists with the benefit, if they wish, to present non-commercial work, or to try out new commercial ideas, without high overhead risks often associated with other fairs.
Parallax AF is also smaller and intimate than other fairs, and held in a professional gallery space in central London. The shows are curated by a professional guest curator, having the feel of an organised exhibition, and catalogue essays are written by specialists. Parallax AF aims to provide a key service in helping artists to promote and sell their work, as well as providing a platform for developing their careers and practice.